Tree Equity Funding Action Guide Step Five:
Go Public​

A vibrant urban forest scene with a mural, people, trees, and blooming flowers.

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Go Public “When a good story is being told, listeners are not only engaged. They’re also involved — both in head and heart.” -Carolyn O’HaraHarvard Business Review, July 2014 Make it Personal Dry presentations of fact rarely convince anyone to act. […]

Shade Phoenix

An example public transit stop with constructed shade in Phoenix, Arizona. The public transit stop is light blue with shade art on the sides, benches, and a covered top. In the background is a road. The surrounding trees on the left add their own shade to the top of the transit stop. Between the transit stop and the trees is a large sidewalk.

Years in development, this plan offers a roadmap to other cities who need to blend built and natural solutions into their climate resilience policies.

Forest Health Action Guide Step Six: Mobilize

Oak wilt

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Because you’ve recruited key players, assigned responsibilities and trained together, your team is already prepared to hit the ground! But depending on the intensity of the threat and the solutions available, their work may not end quickly. And it may change as response […]

Forest Health Action Guide Step Five: Build and Deliver A Response Team

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 A photo of Will Rogers (1924) — Wikimedia Commons. “Even if you are on the right track, you’ll get run over if you just sit there.” Will Rogers, 1924 The sooner you can mobilize against an impending threat, the more success you’ll have […]

Tree Equity Funding Action Guide Step Seven:
Stay in Touch

A vibrant urban forest scene with a mural, people, trees, and blooming flowers.

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Stay in Touch Donors in particular don’t like to disappear behind the curtain once the check is written. They’ll appreciate being kept up to date on what you’re doing, and what you’ve accomplished. People who are investing time and resources — […]

Tree Equity Funding Action Guide Step Six:
Track Progress​

A vibrant urban forest scene with a mural, people, trees, and blooming flowers.

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Track Progress Given that you’ll be reaching out to many different people, often more than once, you’ll need a good record-keeping system. Otherwise, you’ll never remember who said what to whom — or more important, who gave how much to you […]

Tree Equity Funding Action Guide Step Five:
Go Public​

A vibrant urban forest scene with a mural, people, trees, and blooming flowers.

Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Go Public “When a good story is being told, listeners are not only engaged. They’re also involved — both in head and heart.” -Carolyn O’Hara Harvard Business Review, July 2014 Make it Personal Dry presentations of fact rarely convince anyone to […]