Meet People Where They Are

When people are trying to juggle jobs, family and commutes they are often unable to attend yet another community meeting.

But they will attend some – especially those to which they’re already committed.

  • Neighborhood congregations. Once you’ve identified them, contact clergy and lay leaders. See if they’ll put you on a program or if the pastor will speak on your behalf from the pulpit or at church meetings.
  • Parent Teacher Associations (PTAs). Some 32+ million children are enrolled in US elementary schools. Their parents are among the most likely to show up at PTA meetings. Start with the principal to learn how you might introduce students and parents to your planned tree equity programs.
  • Community-wide events, farmers markets and festivals. Opportunities range from signage (perhaps with Quick Response (QR) codes to link to your web materials) to tabletops and booths.
  • Sports events. Many teams and leagues – from high school to professional – have made environmental and conservation commitments. Some support both on-field and off-field programs. Ask league officials, team coaches, even high-profile players if they’d like to participate.
Things to talk about

In small groups or large gatherings, ask folks about their neighborhoods, their trees and what changes they’d like to see.

Reception at Maryland Association of Counties with Baltimore County Executive
What about renters?

Residents who live in under-canopied neighborhoods are more likely to be renters rather than owners. They pay rent to the property owner — often a big company overseeing a whole portfolio of multifamily housing.

Rental Housing

Tree equity policies generally extend to these landlords; they will certainly be engaged. But the renter-residents themselves should have the same opportunities. Otherwise the community faces a contradiction best explained by NCSU professor Lincoln Larsen.

"That dichotomy presents challenges, especially in a lot of these areas where you have predominantly renters with absentee landlords who may or may not allow this. Suddenly you have a strange dynamic again about who has access to trees. Do you have to be a homeowner to get trees?"
Bell Tower at North Carolina State University
Lincoln Larsen, Associate Professor -- North Carolina State University
Quoted in Smart Cities Dive, June 27, 2023

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