Public Education

Education May (or may not) Achieve Tree Equity Goals

People sharing information at community gathering.

Virtually every city includes public education as part of their tree equity strategy. It’s aimed at demonstrating the benefits of trees and the value people get from planting and keeping them.

But simply telling people that trees are “good for them” isn’t enough to get trees in the ground, much less assure their survival over the next decades.

Nor will it enlist residents as partners in the long-term maintenance of newly planted trees.

In fact, even when they acknowledge the benefits, residents may not favor new trees for a variety of reasons: potential liability, maintenance costs, fear of asthma — even concerns that the city hasn’t made good on past promises to maintain trees, and aren’t likely to do so in the future.

Tree giveaways may not provide relief to neighborhoods where the need is greatest. Neighborhoods in the 80th percentile for people of color have 38% less tree canopy on average than neighborhoods in the 20th percentile and are 13 degrees hotter!

Town homes in Baltimore without trees
Baltimore nonprofit "Parks and People" manages multiple education programs with notable success. But progress is not uniform.

Where it Works: Enabling community stewardship

What does work are partnerships with local groups and involvement of high profile individuals from the neighborhood. They can not only carry the message but lay the foundation for community support of new trees and a commitment to serve as volunteer stewards. That’s why many communities create public/private partnerships to serve as the hub for recruiting, training and mobilize volunteers. The most successful can produce thousands of volunteer hours annually for work in neighborhoods and throughout the community.

Green Seattle Partnership 

Brings together the city with Forterra,a major land trust, and many towns, cities and local nonprofit conservation groups. 

Green Seattle Partnership Field Guide

1644 volunteer events, 33,000 volunteer hours, 289 acres of forest restoration in a single year.

Tree Philly

A partnership between the city and the Fairmont Park Conservance, TreePhilly enjoys a national reputation for creative outreach and education strategies.

Tree Philly logo

Planted 1,900 yard trees, 5,100 trees in parks and natural areas in a single year.

Vibrant Cities Lab has a new look, new resources and new ways to get involved in greening your city. We’re introducing several new digital resources including a Cool Corridors Guide, Urban Forestry Roadmap and Forest Health information that will help urban foresters and related professionals build thriving programs for their communities. 

On December 31, 2025, old.vibrantcitieslab.com (note the new URL) will close. Make sure you download any resources or action guides you don’t want to miss.

Get involved with us by sending your feedback on the new website or sharing your best urban forestry success stories with us at info@vibrantcitieslab.org.