Strategy: Tree Giveaways

Two men planting trees in their front yards. Pawtucket Rhode Island.
Rhode Island mounted a statewide tree equity and public health initiative with staff, programs and technical assistance provided by American Forests.

They work ... for the people who want them.

Giving free trees to homeowners may add canopy to their neighborhood. But the payoff is neither guaranteed nor immediate. Planting is only the first step in growing trees. In fact, up to half of newly planted urban trees die within 13 to 18 years and as many as 30 percent may not survive more than five.

Teenagers in Detroit planting a roadside tree.

Successful programs, like the Greening of Detroit, focus on recruiting young and old residents to help plant trees and commit to caring for them as they grow.

Creating successful tree planting initiatives

Tree giveaways often don’t reach the residents who can benefit most.

Generally, affluent residents have the inclination and the time to plant and care for trees; they represent a large majority of “give-away” participants. Those in lower-income neighborhoods often don’t participate due to lack of time and money; lack of trust based on failure of other city initiatives; an unwillingness to contact government authorities; and perceptions about the work involved in caring for trees.

Neighborhoods in the 80th percentile for people of color have 38% less tree canopy on average than neighborhoods in the 20th percentile and are 13 degrees hotter.

Vibrant Cities Lab has a new look, new resources and new ways to get involved in greening your city. We’re introducing several new digital resources including a Cool Corridors Guide, Urban Forestry Roadmap and Forest Health information that will help urban foresters and related professionals build thriving programs for their communities. 

On December 31, 2025, old.vibrantcitieslab.com (note the new URL) will close. Make sure you download any resources or action guides you don’t want to miss.

Get involved with us by sending your feedback on the new website or sharing your best urban forestry success stories with us at info@vibrantcitieslab.org.